Business Improvement Series: Build a Content Strategy for 2019 that boosts your social media effectiveness.
Did you know that the proportion of Australian businesses with a social media presence has reached record levels, with more than half of small businesses (51 per cent) and medium businesses (58 per cent) having a profile.*
And that 46% of consumers unfollow a brand because they post too many promotional messages.
A content strategy is a vital cog in today's social media and digitally driven marketing machine.
Many businesses don't know what's involved in order to create a content strategy for their social media channels - let alone, sit down, think about and build it out over a 3 hour workshop.
Attending this workshop shows you what a content strategy is - BUT - also gives you the practical tools, tips and tricks, for you to build one in the workshop, and walk away with everything you need to start building out your social media channels.
Workshop Structure / Inclusions
An interactive "Content Strategy on a Page" Masterclass to build, design and refine your strategy, covering:
Why a Content Strategy is now more important than ever
What every Content Strategy must include
Single & Group activities - so you aren't doing all the thinking yourself
Who is this workshop best suited to? If you:
own or run a small to medium size business
Want to do better with your online presence
Know you can improve on what you have achieved so far, but need help
Are in Marketing or Social Media and need to build, deliver and execute a Content Strategy for 2019
What you'll get out of this Workshop By the end of our 3-hour workshop, you will:
Know what a Content Strategy is and what it entails
Walk away with your 'Content Strategy on a Page' - designed and built bespoke for your business
About Your Workshop Leader As the Founder of Murmur, an integrated digital marketing & creative communications agency, Dave Levett works with businesses on their social media & marketing strategies to help them drive revenue, customer engagement and sales.
Event Supporters This Business Improvement Series has been supported by The City of Sydney